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Habitat News

2017 Bluff City 10K Runner Registration Open

Third annual race seeks sponsors to partner in Overton Square event

Habitat for Humanity of Greater Memphis has opened runner registration for the third annual Bluff City 10K presented by Ashley HomeStore and their Hope to Dream program. The race will take place in historic Overton Square on Saturday, May 13.

The Bluff City 10K supports Memphis Habitat’s mission to help local families achieve strength, stability and self-reliance through shelter. Elite and recreational runners from across the region are expected to participate in this event, with local food and beer vendors contributing to the festivities. The race will start and end in Overton Square, with the race course winding through the scenic Midtown neighborhood. There will be prizes for top over all finishers and top finishers in various age categories, and every runner who completes the course will receive a one-of-a-kind race medal. 

“The running community really embraced the Bluff City 10K in its first two years, and we hope to see an even bigger turnout this year to help us serve more local families. Habitat homeowners and families in the process of buying a home through Habitat actually attend the race to cheer the runners on, so it’s a fun, uplifting experience as they cross the finish line,” said Dwayne Spencer, president and CEO of Memphis Habitat. “We’re also grateful to once again partner with Ashley HomeStore and their Hope to Dream program and our other sponsors to make the race a success. Their support and the runners’ participation helps more local families build or improve places to call home.”

Habitat is partnering with Ashley HomeStore and their Hope to Dream program, which believes every child around the world should have a clean, unused mattress set to call their own. A portion of every Ashley HomeStore mattress set purchased goes to provide a free twin mattress, bed frame, bedding and pillow to underprivileged children. Hope to Dream will receive $1 from every race entry.

"We can have the greatest product at the best price, but if we don't serve the guest and give back to the community that supports us, we are spiritually bankrupt as a company. That's why events like this and  Hope to Dream are so important to us at Ashley HomeStore," said Chad Spencer, president of the Dufresne Spencer Group.

In addition to Ashley HomeStore and their Hope to Dream program, the Bluff City 10K is supported by AutoZone, Bank of Bartlett, Briggs Equipment, Matrix Achievement Group, Overton Square, Asics, SSR, BancorpSouth, Moe’s Southwest Grill, Sport Clips Haircuts, The Casual Pint, Humdinger’s, and Ultimate Foods. Habitat is still seeking additional sponsors to support the event. Memphis Habitat is again partnering with Start 2 Finish and Breakaway Running to organize the event.

Runners or walkers can register for the 10K now through May 1 for only $30, with the fee going up to $35 May 2 through May 12. Runners and walkers can register on race day for $40. Ghost runners, or those wishing to support the race and get a race T-shirt without running or walking the race, can register for only $20. More information is available at

Individuals interested in assisting in the Bluff City 10K or learning about other volunteer opportunities should contact Rachel Koch, volunteer and events manager, at or 901-322-3517.

Posted by Kim Morrison at 5:30 PM
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