Run and Register for Memphis Habitat’s Bluff City 10K
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Habitat News Blog

Run and Register for Memphis Habitat’s Bluff City 10K

Fourth annual race seeks runners, sponsors for Overton Square event


Memphis, Tenn., March 13, 2018 – Runner registration recently opened for Habitat for Humanity of Greater Memphis’ fourth annual Bluff City 10K presented by Ashley HomeStore’s Hope to Dream program. The race will take place in historic Overton Square on Saturday, May 12.

The Bluff City 10K supports Memphis Habitat’s mission to help local families achieve strength, stability and self-reliance through shelter. Elite and recreational runners from across the region are expected to participate in this event, with local food and beer vendors contributing to the festivities. The race will start and end in Overton Square, with the race course winding through the scenic Midtown neighborhood. There will be prizes for top over all finishers and top finishers in various age categories, and every runner who completes the course will receive a one-of-a-kind race medal. 

“We are amazed at how the running community has come together and supported the Bluff City 10K for the past three years, and we’re excited to organize it again this year to help more families in need of decent, affordable housing. Last year, we involved our homebuyers and their families as race volunteers, giving runners a fun and unique opportunity to engage with the people they are helping build or improve places to call home,” said Dwayne Spencer, president and CEO of Memphis Habitat. “We’re also thankful that Ashley HomeStore’s Hope to Dream program has joined us again as the title sponsor of this fun and successful event. The support of Ashley HomeStore, our other sponsors and the runners’ participation helps more local families build strength, stability and self-reliance through shelter.”

Habitat is partnering with Ashley HomeStore’s Hope to Dream program, which believes every child around the world should have a bed to call their own. A portion of every mattress set purchased at participating Ashley HomeStore locations goes to provide a free twin mattress, bed frame, bedding and pillow to a deserving child. Hope to Dream will receive $1 from every race entry.

"We can have the greatest product at the best price, but if we don't serve the guest and give back to the community that supports us, we are spiritually bankrupt as a company. That's why events like this and Hope to Dream are so important to us at Ashley HomeStore," said Chad Spencer, president of the Dufresne Spencer Group.

In addition to Ashley HomeStore’s Hope to Dream program, the Bluff City 10K is supported by AutoZone, Robata Ramen and Yakitori Bar and SSR. Habitat is currently seeking additional sponsors to support the event. For the fourth year, Memphis Habitat is partnering with Start 2 Finish and Breakaway Running to organize the event.

Runners or walkers can register for the 10K now through April 30 for only $30, with the fee going up to $35 May 1 through the day before the race, May 11. Runners and walkers can register on race day for $40. Ghost runners, or those wishing to support the race and get a race T-shirt without running or walking the race, can register for only $20. More information is available at

Businesses, other organizations and individuals interested in assisting in the Bluff City 10K or learning about other volunteer opportunities should contact Rachel Koch, volunteer and events manager, at or 901-322-3504. Businesses and other organizations interested in partnering with Habitat in general should contact Stephanie Brookshaw, development manager, at or 901-322-3537. For more information on Habitat for Humanity of Greater Memphis, visit

About Habitat for Humanity of Greater Memphis
Habitat for Humanity of Greater Memphis partners with people in our community to help them build or improve places they can call home through new home construction, rehabilitation projects and Aging in Place accessibility and mobility modifications for seniors. Since 1983, Memphis Habitat has helped more than 490 first-time homebuyers secure affordable mortgages and completed rehabilitation and home modification projects in partnership with more than 350 local homeowners, helping them achieve the independence they need to build a better life for themselves and their families. For more information, visit


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Posted by Kim Morrison Stewart at 10:47 AM
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