Whether you're posting on social media, sending an email, adding content to a newsletter, or creating a Reel, the Athletes Build Messaging Guide provides approved messaging to help you promote your fundraiser with confidence.

What's Included

The Messaging Guide includes:

• Approved social media captions
• Email and newsletter language
• Ready-to-use video scripts
• Social media best practices
• Campaign hashtags and tagging guidelines

Before You Share

Help us celebrate your impact and reach a wider audience by:

• Tagging Memphis Habitat and Varsity Spirit whenever possible.
• Using #AthletesBuildMemphis.
• Including your fundraising link whenever possible.
• Inviting friends, family, classmates, and your community to support your fundraiser.

Best Practices

Keep your supporters engaged by sharing updates throughout your fundraising journey. Consider posting:

• Why you're participating.
• Your fundraising goal and progress.
• Thank-you messages for your supporters.
• Photos or videos from your team, club, or organization.
• Highlights from Build Day.

Looking for campaign graphics? Visit the Brand Assets section to download ready-to-use graphics, editable templates, and logos. 

Want to create a video? Explore the Reels & Short Video Tips section for conversation starters, filming tips, and additional resources.

Tell Your Story

Share your story through an authentic Reel or short videos to help inspire others to support your fundraiser. Explore conversation starters, video ideas, and simple tips below, or download ready-to-use scripts to help you get started.

Before You Record

• Keep your video between 15–30 seconds.
• Film vertically so your video is optimized for social media.
• Record in a well-lit space with minimal background noise.
• Speak naturally and be yourself.
• End with a clear invitation to support your fundraiser.

Need Inspiration?

Use one of these conversation starters:

• Why are you participating in Athletes Build?
• What does "home" mean to you?
• Why did your school, club, or organization decide to get involved?
• Why should others support your fundraising efforts?
• What are you most looking forward to on Build Day?

Ready-to-Use Scripts

Need help getting started? Download ready-to-use video scripts that you can personalize for your school, team, club, student organization, or individual fundraiser.

After You Record

Before posting your video:

• Tag @MemphisHabitat @VaritySpirit
• Use #AthletesBuildMemphis
• Include your fundraising link whenever possible.
• Invite others to donate, join your team, or share your fundraiser.

Tip: The best videos are genuine. Don't worry about making it perfect. Just tell your story and invite others to join you in making a difference.

Download official Athletes Build logos, approved photos, and other branded assets to help promote your participation.

Social Media Graphics:

Editable Canva Template

Ready-To-Use Graphics

Logos: 

Athletes Build Logo (Black)

Athletes Build Logo (White)